MAGA Inc. cavalry arrives for Paxton

… <p>Campaign cash also goes further than PAC money on broadcast television and radio, because candidates have access to a discounted rate from stations — meaning each dollar Talarico spends on those mediums buys more ad time than a GOP PAC. But MAGA Inc.’s ad buy is for connected television — such as streaming from a smart TV or a phone — and digital, where campaigns and PACs are equal players.</p> <p>Thus far, Talarico’s campaign has spent $40.1 million on general election advertising, per ad tracking firm AdImpact. Paxton’s campaign has yet to spend significantly on television, logging about $264,000 in ad spending thus far, most of which has been on digital platforms.</p> <p>Paxton beat Sen. John Cornyn, a historically stronger fundraiser and the pick of Senate Republicans, earlier this year in a primary runoff. He was boosted by Trump’s endorsement after the president weighed in a week before the runoff election date. And Trump has praised Paxton as the best attorney general in the country and for his loyalty over the years.</p> …