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Artists, promoters and venues have their own kind of power on troubled tours like Ed Sheeran's
Published by Associated Press on September 17, 2026.
Mechanism report based on interviews with music-business participants not involved in this tour.
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… let thisAd = adList[fsAdCount]; let randId = Math.random().toString(36).slice(2); thisAd.id = randId; let thisPlacement = "apnews_story_feed_dynamic"; freestar.newAdSlots({ placementName: thisPlacement, slotId: randId }, customChannel); }); </script> </div></div> <h2>The promoter and the artist share power </h2><p>The promoter is the primary business actor on a tour. At high levels, it’s a company like Messina Touring Group, the promoter of Sheeran’s tour. </p><p>“The promoter puts up the money, pays all of the acts, deals with the venue. They provide the stake, sell the tickets, and the artists come on and play,” said Ray Waddell, chief content director for media and conferences for the Oak View Group, an entertainment and venue management company whose properties include the concert trade publication Pollstar. </p><p>Sheeran said in his Instagram post that despite his attempts “to build a bridge” all week, “the venue’s and promoter’s decision was final.”</p> …
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- Macklemore removed from Ed Sheeran's tour; four other acts quit · cited for the promoter, venue and headliner control framework
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Timeline entries this record anchors: AP reports how promoters, venues and headliners divide control.